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What You Need to Know Before You Write a Book

What You Need to Know Before You Write a Book

Many people want to write a book.

I think it’s great.

Books are a fabulous way to document your philosophies, share your beliefs and experience, build credibility around your expertise, and drive leads for your business.

But there is one important realization that virtually all first-time authors completely overlook.

Before you write a book, you need to build an audience.

Before you create the book, you need to create the audience that is going to buy it from you.

Before you think about what your book is going to say, you should first think about how you’re going to sell it.

Every author loves to write but very few know how to sell.

And this creates a conflict because…

Writers write.

Editors edit.

Publishers publish.

Distributors distribute.

Retailers retail.

But no one actually ever SELLS the book!

And what good is all of the work of creating a book if it never gets sold and never gets into the hands of those it was intended for?

Which is a good reminder of why Robert Kyosaki said “Remember, it’s not called New York Times best writing author; it’s New York Times best SELLING author.”

And in order to sell it, you have to have someone to sell it to.

You have to build the audience for it.

You have to build a sales plan for it.

You have to do the work that most people aren’t willing to do.

You have to “Take the Stairs.”

So, before you start daydreaming of all the pearls of wisdom you’d include in your life’s work, spend some time thinking about how you would sell it.

Pretend for a moment that the book is done and you’re holding the first copy in your hands. Then what would you do?

Who would you tell about it?

How would you tell them?

What would you do to compel them to buy it from you?

If you don’t know how to sell, or are afraid to, then you might consider getting a sales coach.

If you have a book and you don’t know how to market it then you might like this free 1 hr training on doing book launches.

But if you’re an aspiring author, build an audience first.

Develop fans and followers first.

Construct a platform first.

Create a sales plan first.

And then once you have it, write the best book ever that captures everything you believe in and go out and sell it like crazy!

How Do You Write Jokes?

jokes

If you’re a business leader or a professional speaker you don’t necessarily need to learn how to write jokes, but it will help you if you can learn to be funny. 

Someone recently asked me, “Rory how do you write jokes?”

My response was “don’t try to write jokes; instead write stories.” 

For most people it’s much easier to write about something that really happened to them that makes them or other people laugh as they think back on it. And there is automatically an extra added element of humor when it’s based on a true story. 

Start with writing out the story first in as much detail as you remember. Then as you go back through and edit the story, look for natural opportunities to use these humor techniques:

Exaggerate the character features – Developing your characters is always one of the best ways to improve your stories. So let us know more about who the people are that were in the story and anytime you exaggerate their characteristics it’s usually funny. 

Instead of saying “she was an older woman” say “she was probably 67…thousand years old. Seriously, she was in the Yoda stage of life.”

Embellish the circumstances – Think of interesting ways to express the circumstances. 

Instead of saying “the family was poor” say “there was no way this family was going to have the money…there was a better chance of an Amish family pulling up in a Hummer.” 

Be self-deprecating – People love to laugh at a speakers own ineptness so don’t be afraid to highlight it. 

Instead of saying “I don’t know anything about changing air filters” say “I went to Home Depot and asked the lady for an air filter and she said ‘what size’ and I said ‘they come in different sizes?!'”

Connect the old with the new – Since all stories are from the past it makes us laugh when you introduce an element of the future that everyone knows wasn’t there. 

Instead of saying “Jesus went to Galilee” say “So Jesus pulled up Google Maps and said we must go to Galilee!”

Humanize inanimate objects – Anytime you treat things as living that aren’t really living it is often funny. 

My friend Craig Valentine has a cute story where he says “I needed help so I picked up a book. I remember I looked at the book and then the book looked at me!” The book then proceeds to give him advice as if it were a real person. 

Get inside their heads – We connect with other people by being able to relate with what they’re thinking and experiencing. So tell us what the characters were thinking in the crazy moments. But say something different than what everyone might expect. 

For instance let’s pretend you’re telling a story about a bicycle accident you once had during one of your first jobs. As the bike is falling over tell us what you were thinking. Except what we would expect to hear is “this is going to hurt” so instead say “wow this is really going to enhance my resume!”

Remember you’re not a stand up comedian so no one expects you to be. Which actually very much works in your favor because people won’t be expecting you to be funny in a business environment – and that makes it easier to pull off. So instead of starting with trying to write jokes, just tell stories. 

When speaking you don’t want to “lie” and just outright make things up because that’s dishonest. But you also don’t want to just tell what happened in plain detail because that’s boring. Both are a disservice to your audience. 

Instead, use what is commonly referred to as a “license to embellish.” Which simply means to highlight and play up the most salient features of the story. 

This will give your stories more life, more color, and more laughs.  

P.S. For more on the psychology of why we laugh and how to become a funnier person check out my book “How to be funny to make more money.