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What You Need to Know Before You Write a Book

What You Need to Know Before You Write a Book

Many people want to write a book.

I think it’s great.

Books are a fabulous way to document your philosophies, share your beliefs and experience, build credibility around your expertise, and drive leads for your business.

But there is one important realization that virtually all first-time authors completely overlook.

Before you write a book, you need to build an audience.

Before you create the book, you need to create the audience that is going to buy it from you.

Before you think about what your book is going to say, you should first think about how you’re going to sell it.

Every author loves to write but very few know how to sell.

And this creates a conflict because…

Writers write.

Editors edit.

Publishers publish.

Distributors distribute.

Retailers retail.

But no one actually ever SELLS the book!

And what good is all of the work of creating a book if it never gets sold and never gets into the hands of those it was intended for?

Which is a good reminder of why Robert Kyosaki said “Remember, it’s not called New York Times best writing author; it’s New York Times best SELLING author.”

And in order to sell it, you have to have someone to sell it to.

You have to build the audience for it.

You have to build a sales plan for it.

You have to do the work that most people aren’t willing to do.

You have to “Take the Stairs.”

So, before you start daydreaming of all the pearls of wisdom you’d include in your life’s work, spend some time thinking about how you would sell it.

Pretend for a moment that the book is done and you’re holding the first copy in your hands. Then what would you do?

Who would you tell about it?

How would you tell them?

What would you do to compel them to buy it from you?

If you don’t know how to sell, or are afraid to, then you might consider getting a sales coach.

If you have a book and you don’t know how to market it then you might like this free 1 hr training on doing book launches.

But if you’re an aspiring author, build an audience first.

Develop fans and followers first.

Construct a platform first.

Create a sales plan first.

And then once you have it, write the best book ever that captures everything you believe in and go out and sell it like crazy!

Jack and the Kid, The Story of John O’Leary

John O’Leary  had a violent accident when he was a young boy that burned him on 100% of his body. Most of the burns were 3rd degree, meaning that they were irreparable causing permanent disfigurement.

Given less than a 1% chance of survival, he miraculously recovered through a trying story of perseverance, determination, faith, and gratitude.
Today, John is one of the world’s most popular inspirational speakers and a bestselling author. He also happens to be a close friend of ours at Southwestern Consulting.
Recently, Major League Baseball released a short film on how John’s recovery was heavily influenced by a selfless member of the St. Louis Cardinals organization.
This video has the heartwarming story and I’m confident you will enjoy it.
Warning: You will likely cry when you see this as it is very emotional but it is also very uplifting.

The Essence of a Leader

leader

Everyone wants to be a leader…until that moment where they have to truly step up and lead. 

Because we often associate leadership with impressive titles, more pay, and additional job perks. 

Yet leadership isn’t made in corner offices or fancy boardrooms. Real leadership happens on the front lines. 

And what most leaders don’t understand about leading is that it isn’t telling people what to do; it’s showing them what to do. 

Which means that essentially a big part of leadership is simply this: “I’ll go first.”

Whatever I’m asking you to do I will do. 

Whatever needs to be done won’t be done by you; it will be done by us. 

And whatever sacrifices need to be made will be made by me first. 

I’ll be the first to risk. 

I’ll be the first to invest. 

I’ll be the first to do the work. 

I’ll be the first to create the model. 

I’ll be the first to invent the path where there is none. 

I’ll be the first to take the heat. 

I’ll be the first to make the difficult decisions. 

I’ll be the first to take the blame. 

I’ll be the first to learn. 

I’ll be the first to change. 

I’ll be the first to cut. 

I’ll be the first to meet that standard. 

I’ll be the first to break that belief barrier. 

“I’ll go first.”

That kind of leadership isn’t assigned; it’s assumed. 

That kind of leadership isn’t demanding; it’s inspiring. 

That kind of leadership isn’t bestowed; it’s activated. 

That is the part of leadership that can’t be taught in classrooms; it can only be revealed in battle. 

But if you’re willing to be that kind of person…

If you’re willing to step up…

If you’re willing to go where no one has gone before…

Then you don’t need a title. 

You don’t need an office. 

And you don’t need perks. 

You are already on your way to developing the essence of a great leader. 

The Little Things with Andy Andrews – Episode 184 of The Action Catalyst Podcast

Andy Andrews, hailed by a New York Times reporter as “someone who has quietly become one of the most influential people in America,” is the author of the New York Times bestsellers How Do You Kill 11 Million People?, The Noticer, and The Traveler’s Gift, and is also an in-demand speaker for the world’s largest organizations. The Noticer and The Traveler’s Gift were featured selections of ABC’s Good Morning America and continue to appear on bestseller lists around the world. His books have been translated into over 25 languages.

Andy has spoken at the request of four different United States presidents and toured military bases around the world, being called upon by the Department of Defense to speak about the principles contained in his books. Arguably, there is no single person on the planet better at weaving subtle yet life-changing lessons into riveting tales of adventure and intrigue — both on paper and on stage. He lives in Orange Beach, Alabama, with his wife, Polly, and their two sons. His latest book, The Noticer Returns, is available everywhere books and ebooks are sold.

Show Highlights:

  • Most of society is after the big picture. @AndyAndrews
  • Every big picture you ever create is made up of tiny little pieces. @AndyAndrews
  • The Mona Lisa was created with the smallest brush a master had ever used to paint a painting. @AndyAndrews
  • Whether you create a masterpiece or a disaster it’s made one tiny brush stroke at a time. @AndyAndrews
  • We all compete the same way. @AndyAndrews
  • You have to be good from the snap to the whistle. @AndyAndrews
  • No matter what industry you’re in, you have to be good at the fundamentals. @AndyAndrews
  • Learn how to compete in a way that your competition doesn’t know there’s a game going on. @AndyAndrews
  • No matter the industry, YOU are the product. @AndyAndrews
  • Ultimately it comes down to the value you bring to people. @AndyAndrews
  • There are little things you can do every day that can make your business flourish. @AndyAndrews
  • Attitude is the way you choose to see things. @rory_vaden
  • How are we performing in-between the plays? @rory_vaden
  • Your achievements are a reflection of the value you provide to others. @rory_vaden
  • By living well, we inherently provide value to other people. @r0ry_vaden

Find more about Andy and get your copy of The Little Things by visiting: andyandrews.com.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Finding Strategic Clarity with Greg Head – Episode 182 of The Action Catalyst Podcast

Clarity

Greg Head helps founders and CEOs develop stronger growth strategies for their businesses. He has helped three software companies grow from startup to global scale in more than 25 years in the software industry. Most recently, he worked with Infusionsoft growing it from $15 million to $100 million in revenues in five years as Chief Marketing Officer, leading the company’s marketing strategy, demand generation, communications, partner marketing and product marketing functions. Greg also held leadership positions at the startup through acquisition stages of two other highly-successful CRM software businesses, ACT! and SalesLogix, which have generated more than $1 billion in total revenue.

  • You have to figure out what your message is for the world. @GregHead
  • Things that scale up do so by narrowing down. @GregHead
  • Successful companies start with one customer, doing one thing massively well, usually with one tactic. @GregHead
  • Going from ADD to OCD is a requirement for scaling up. @GregHead
  • If you don’t narrow down exactly who you serve, you are just another mediocre player. @GregHead
  • Know what game you’re playing. @GregHead
  • 8 action steps to help you get more strategic marketing clarity for your business.
  • It’s easier than ever to start a business but harder than ever to capture people’s attention. @GregHead
  • “Mindshare precedes market share” – @ScottMcCain
  • First, clarify who you are going after. @rory_vaden
  • When clarifying your customer, think in psychographic in addition to demographic. @rory_vaden
  • Your current customers tell you who your future customers should be. @rory_vaden
  • Cultivate the habit of action by demanding progress and completely freeing yourself of the demand for perfection. @rory_vaden
  • The more you try, opportunities you take, and tests you make the better you will become. @rory_vaden

Visit Greghead.com to learn more about Greg and his insights.

Are you a speaker, author, or consultant? Visit ARM.RoryVaden.com for a free video course where Rory highlights the principles and strategies we use to reach more people. gather leads, and make more money.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Building Your Personal Brand with Chris Dessi – Episode 167 of The Action Catalyst Podcast

personal brand

Chris Dessi, MS., Founder & CEO of Silverback Social, is a TEDx speaker, personal branding expert, author and keynote speaker. His latest book is titled Remarkable You: Build a Personal Brand, and Take Charge of Your Career. In 2012, Chris ‘s debut book titled Your World is Exploding: How Social Media is Changing Everything and How You Need to Change with It shot to #1 on Amazon’s Hot New Releases. He regularly appears on CNBC, CNN, Fox News, Good Day New York, & FOX BUSINESS’s Varney & Co.  He has been quoted in Mashable, & has delivered a keynote to the United States Marines aboard the Intrepid Sea Air & Space Museum.  His event the Westchester Digital Summit has been featured in Forbes Magazine.  His creative personal branding has been featured in Fortune Magazine. He’s an editorial contributor on Inc.com.

Show Highlights:

  • Personal branding is the idea of stepping out into the proverbial world and saying I’m an expert at what I do. @chrisdessi
  • A limiting factor for me was that the only people who knew I was good at my job were my clients and my boss. @chrisdessi
  • For me, the first step in personal branding was to create a blog. @chrisdessi
  • When executives of an organization are building their personal brand properly, it can only amplify the organization. @chrisdessi
  • Personal brand building is about appropriate content with a strategy and definite focus on achieving something. @chrisdessi
  • Companies are afraid of personal branding because they don’t want to be out-shown by their executives. @chrisdessi
  • It is our jobs as the head of an organization to make sure we are giving our employees the tools, infrastructure and systems so they don’t leave. @chrisdessi
  • We all have something important to share with the world. @chrisdessi
  • A lot of times people do business with people, not companies. @rory_vaden
  • There is a real opportunity for businesses to benefit from personal branding and the person to benefit from the company brand. @rory_vaden
  • Whatever you are doing, be excellent at what is right in front of you. @rory_vaden
  • Build meaningful relationships with the people who are making things happen. @rory_vaden
  • What are you doing to be active in your industry? @rory_vaden
  • Know all the rules of the game before you change them. @rory_vaden
  • Becoming an expert starts with first being a student. @rory_vaden

To find out more about Chris Dessi and building your personal brand or to grab your own copy of his latest book visit: christopherdessi.com

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!