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Finding Your Master Metric to Help You Achieve Your Goals

Master Metric

When you have diluted focus, you get diluted results.

And it’s easier than ever before to be distracted.

You think “Oh, I’ll just check a quick email.”

But then somehow that leads to Facebook and then to YouTube and then to an hour later you’re watching a video about how to make a giraffe costume.

That’s why we, at Southwestern Consulting, often promote the concept of having a Master Metric.

Your Master Metric is your lynchpin activity.

It’s your keystone goal.

It’s your primary focus.

Your Master Metric is the one controllable activity that if you focus on it and accomplish it, that all of your other goals will come true as a bi-product.

This concept was first introduced to many of our coaches when they began their career in sales working for Southwestern Advantage.

Back in those days the Master Metric was 30 demos a day. They promised us that “if you show the books to 30 families every day you will have a successful summer.”

They said “it may not be true on any given single day but it will always be true over the course of the entire summer. Because it’s not the theory of averages; it’s the law of averages.” They were right – and it’s probably why the program is still around after 160 years!

When we started Southwestern Consulting our Master Metric used to be “2 Strong.”

The way it worked was we would get 1 point for setting an appointment and 1 point for running an appointment and every day we had to get some combination that added up to at least two.

It was our minimum level of acceptable performance.

When I was pursuing the World Championship of Public Speaking, I set a goal to practice each of my speeches 21x in front of live audiences prior to the competition.

Each of these are great examples of a principle we believe in at Southwestern and that we promote heavily with our coaching clients which is to put your self-esteem into your work habits and not your production.

The concept is to focus on what you can control and let the results and outcomes be the bi-product.

The benefit is that it keeps you zoned in on the right thing: doing the work it takes to be successful.

And that’s a good thing because if your self-esteem is in your results, rather than your work habits, then it tends to be an up and down inconsistent roller coaster of emotions.

But when you’re focused on the work, you’re always consistently improving your skills, skewing the averages in your favor and increasing your self-confidence which all inevitably point to an increased likelihood of eventual success.

And reducing it down even further to a single Master Metric increases the likelihood of your success even more because it improves the concentration of your focus.

It doesn’t mean you don’t track other things. It doesn’t mean you don’t monitor other indicators.

Most of our coaching clients have 6-9 CSFs (Critical Success Factors) that we measure. But whenever we can, we try to find one that is the special Master Metric. If you’d like help finding yours please click here.

But no matter who you are, what industry you are in, or what your goal is, you should ask yourself “what is my Master Metric?”

“What is one thing that is in my control that I can focus on achieving that if I do it consistently and repeatedly, over the long term, it will help me intimately accomplish all my other goals?”

That will help you win.

That will help you become a master.

Southwestern Advantage and the Principles of Persistence with Dan Moore – Episode 199 of The Action Catalyst Podcast

Persistence

Dan Moore serves as President of Southwestern Advantage, Inc. Dan is responsible for product development, sales training, public relations, business statistics, forecasting and the development of new profit centres at Southwestern Advantage, Inc. He has trained more than 60,000 salespeople to be much more motivated and productive between sales calls, and far more effective within them. He has been invited as a keynote speaker to a number of organizations, both academic and professional, located in the USA , Britain , France and, most recently, Estonia. He is a 1976 Honours Graduate from Harvard University and holds an Honours MBA degree from Vanderbilt University Owen School of Management.

Southwestern Advantage is both a multi-year PROGRAM in which college students and recent grads develop their character and career success skills, and a set of consumer PRODUCTS that help children from toddlers to college-bound improve their academic success in a character-based educational program. These products are sold by these college and university students who are independent business owners, and among the hardest-working and most dedicated young people anywhere.

For more information, visit: takethestairsbook.com/southwestern

Show Highlights:

Southwestern Advantage is a part of America’s history and legacy. @southwestern

Students develop skills and more importantly, they develop character. @southwestern

The emotional and mental challenges is a huge area of growth for these students. @southwestern

The difficulties they face are part of the process of becoming better in that area. @southwestern

We spend a great deal of time helping each student define their “why.” @southwestern

Rory shares the habits triangle. @rory_vaden

Your habits matter. @rory_vaden

It’s not enough to know what you need to do, you must have the habit of doing it. @rory_vaden

There is nothing more powerful than 1-on-1 accountability. @rory_vaden

Action Cures Fear. @rory_vaden

The answer is behind the next door. @rory_vaden

Focus on great habits and you will have great results. @rory_vaden

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!