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Generating Infinite Referrals using LinkedIn with John Nemo – Episode 174 of The Action Catalyst Podcast


John Nemo is a #1 Bestselling LinkedIn Author & Trainer. Since 2012, he has helped hundreds of Business Coaches, Consultants, Trainers, Entrepreneurs, Small Business Owners, Sales Executives and other professionals across more than 50 different industries leverage LinkedIn to generate nonstop sales leads, clients and revenue. He’s personally rewritten the LinkedIn profiles of Chris Brogan, John Lee Dumas, Bob Burg, Jairek Robbins and many others, and also guest blogs regularly for Inc. Magazine, American City Business Journals and others on all things LinkedIn.

Show Highlights:

  • LinkedIn is the electronic version of your assistant. @JohnNemoPR
  • LinkedIn is a virtual assistant that helps you do 1-on-1 personalized marketing. @JohnNemoPR
  • People on LinkedIn are in “work mode” and are ready to do business. @JohnNemoPR
  • You can pick up conversation icebreakers just by looking at someone’s LinkedIn profile. @JohnNemoPR
  • LinkedIn is an efficient way to do marketing to your exact target market. @JohnNemoPR
  • The mistake over 99% people make on their LinkedIn profile is that it reads like a resume. @JohnNemoPR
  • Create a “client facing profile” by sharing your audience, the services you provide and how you help other achieve their goal. @JohnNemoPR
  • “Your customers and clients don’t care about you; they care about themselves.”  #DaleCarnegie
  • With LinkedIn, the riches are in the niches. @JohnNemoPR
  • Get them off of LinkedIn and onto your website so you aren’t relying on LinkedIn to do all your CRM. @JohnNemoPR
  • To be successful on LinkedIn, you want to accept every invite from anyone coming in. @JohnNemoPR
  • The more people you are connected to on LinkedIn, the bigger your platform. @JohnNemoPR
  • Pay attention to the people who are paying attention to you. @JohnNemoPR
  • The magic of LinkedIn is within the analytics. @JohnNemoPR
  • Google helps you find companies, but LinkedIn helps you find the people within that company. @rory_vaden
  • There are people out there that need your service more than you need them to buy. @rory_vaden

Check out for even more FREE LinkedIn tips.

Click here to learn Southwestern Consulting’s secret to online marketing!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Building Your Personal Brand with Chris Dessi – Episode 167 of The Action Catalyst Podcast

personal brand

Chris Dessi, MS., Founder & CEO of Silverback Social, is a TEDx speaker, personal branding expert, author and keynote speaker. His latest book is titled Remarkable You: Build a Personal Brand, and Take Charge of Your Career. In 2012, Chris ‘s debut book titled Your World is Exploding: How Social Media is Changing Everything and How You Need to Change with It shot to #1 on Amazon’s Hot New Releases. He regularly appears on CNBC, CNN, Fox News, Good Day New York, & FOX BUSINESS’s Varney & Co.  He has been quoted in Mashable, & has delivered a keynote to the United States Marines aboard the Intrepid Sea Air & Space Museum.  His event the Westchester Digital Summit has been featured in Forbes Magazine.  His creative personal branding has been featured in Fortune Magazine. He’s an editorial contributor on

Show Highlights:

  • Personal branding is the idea of stepping out into the proverbial world and saying I’m an expert at what I do. @chrisdessi
  • A limiting factor for me was that the only people who knew I was good at my job were my clients and my boss. @chrisdessi
  • For me, the first step in personal branding was to create a blog. @chrisdessi
  • When executives of an organization are building their personal brand properly, it can only amplify the organization. @chrisdessi
  • Personal brand building is about appropriate content with a strategy and definite focus on achieving something. @chrisdessi
  • Companies are afraid of personal branding because they don’t want to be out-shown by their executives. @chrisdessi
  • It is our jobs as the head of an organization to make sure we are giving our employees the tools, infrastructure and systems so they don’t leave. @chrisdessi
  • We all have something important to share with the world. @chrisdessi
  • A lot of times people do business with people, not companies. @rory_vaden
  • There is a real opportunity for businesses to benefit from personal branding and the person to benefit from the company brand. @rory_vaden
  • Whatever you are doing, be excellent at what is right in front of you. @rory_vaden
  • Build meaningful relationships with the people who are making things happen. @rory_vaden
  • What are you doing to be active in your industry? @rory_vaden
  • Know all the rules of the game before you change them. @rory_vaden
  • Becoming an expert starts with first being a student. @rory_vaden

To find out more about Chris Dessi and building your personal brand or to grab your own copy of his latest book visit:

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Love Your Life, Not Theirs and Eradicating Comparison with Rachel Cruze – Episode 161 of The Action Catalyst Podcast


Rachel Cruze is a seasoned communicator and presenter who has been speaking to groups as large as 10,000 for nearly a decade. The daughter of Dave Ramsey, today she uses the knowledge and experiences from growing up in the Ramsey household to educate America’s students and young adults on the proper ways to handle money and stay out of debt. Rachel is a regularly featured in all genres of national and local media across the country. You can pre-order her newest book, Love Your Life, Not Theirs, at

Show Highlights:

  • Social media has made it easier than ever to compare our lives to others. @rachelcruze
  • Comparing ourselves to others is the most damaging money habit we have. @rachelcruze
  • Comparisons not only steals your joy, but your paycheck. @rachelcruze
  • You end up spending too much money to keep up a lifestyle that you think everyone else is living and you’re missing out on. @rachelcruze
  • Social media isn’t all reality – it’s someone else’s highlight reel. @rachelcruze
  • Comparison is a battle no one ever wins. @rachelcruze
  • If you’re going to live without debt and with less stress and worry, you must form healthy money habits. @rachelcruze
  • Either you have to take control of your money, or your money takes control of you. @rachelcruze
  • The purpose of a budget is not to limit your freedom, but to give you freedom. @rachelcruze
  • It’s never too early or too late to do better with your money. @rachelcruze
  • 5 Ways to Stop Comparing Yourself to Others:
    1. Limit your intake – of materialism.
    2. Practice Daily Gratitude
    3. Be Debt Free
    4. Focus on Giving
    5. Monitor Investable Income

To pre-order your own copy of Rachel’s book, Love Your Life, Not Theirs, visit!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting™ every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Are you going to get passed by?


It’s hard to notice because we’re living right through it, but a monumental shift has occurred that has changed business forever.


Before you say “Well duh Rory,” stick with me for a minute.

Yes it’s obvious that we all realize that technology has become a big part of how we live and work, but I think our thinking about technology is still lagging behind technology itself.

You see, most of us think of technology as “a part” of our lives.

In other words we think of it as something we do.

But more and more technology is not something we do; it’s everything we do.

It’s not a part of our lives; it’s every part of our lives.

In thinking about it like the human body, technology isn’t just a hand, a foot or even a limb; it’s the central nervous system.

It’s connected to every single part of our lives.

It’s important to realize this because having this heightened understanding of the role that tech plays in our lives better enables us to operate and perform inside of the new paradigm.

For example if you’re managing millennials you have to realize that, as Cofounder of the Center for Generational Kinetics Jason Dorsey says, they’re not just tech savvy; they are “tech dependent.”

When we think of them as tech savvy, we think about it, treat it, and react to it as if it were a peccadillo, a peculiar trait, or maybe even a slight annoyance that we have with them.

But when we realize they’re actually tech dependent, we have to radically change our entire business. We have to update all of our systems, our processes, and all of our tools or else we will lose them-both as employees and as customers.

When a company thinks of itself as having an “IT department”, it manages it, funds it, and staffs it as its own operating unit – which is a terrible mistake.

Because IT is no longer a department; its your entire strategy. It is that which connects all of your departments together.

When you think of IT in that way it forces you to look at it completely differently. It serves as the cornerstone of all of your business’s processes and the essential platform of the company’s future performance.

Similarly when a person thinks of technology as just a tool that they may or may not use, they risk getting passed up by someone who is faster, sharper, and more responsive because they’re empowered by technology.

Because to an individual technology is no longer an optional tool; its now a critical competency.

Technology isn’t just a thing we use to get a job done; its becoming the very language we communicate in both business and in life.

There are probably not many days left where we can think of technology as “a piece” “a part” or “an option.”

It’s become much more pervasive than that.

It’s more ubiquitous than that.

It’s an all encompassing thread through each area of our lives and our businesses.

I’m not saying I like it, or I want it to be that way anymore than you do.

I’m just saying that if we want to have a chance to compete in the future, we probably need to start thinking about it all differently.

Lest we get passed on by.

Dave Delaney Monetizing Social Media Episode 97 on The Rory Vaden Show

Dave DelaneyDave is an award-winning social media marketing consultant and professional speaker specializing in social media strategy, content marketing, and business networking. Dave has appeared in technology stories in USA Today, Billboard Magazine, Globe & Mail, Nashville Business Journal, The Tennessean and Mashable. His book, New Business Networking, explores best practices on using online and offline tools, tips and techniques on growing and nurturing your professional network for your business and career. For more information visit:

Show Highlights:

  • Dave discusses today’s hottest social media trends and popular platforms
  • The key is to find a way to tie your business and social media together that benefits you and your clients @DaveDelaney
  • Networking is helping others before you ever ask for anything in return. Social networking works the same way. @DaveDelaney
  • Social media requires time to get strong results @DaveDelaney
  • Check out “Charlie” app to impress people before you even meet them
  • Dave shares his favorite social media management platforms – Buffer, Bulk Buffer, Hootsuite, Coschedule
  • Spend time to prepare your social media in advance so it’s done right and it will save you time in the long run @DaveDelaney
  • Dave shares insights on how to save searches on Twitter and LinkedIn
  • LinkedIn is the most incredible referral tool on the planet. @Rory_Vaden
  • Rory shares 3 strategies to make money on social media
  • LinkedIn is like going to a business meeting, Twitter is like chatter at a party, and Facebook is like going to a BBQ with close friends. @Rory_Vaden

The Rory Vaden show is a weekly podcast that Rory hosts every Wednesday, which is regularly in the Top 25 of Business News Podcasts and has listeners from all around the world. The show shares “insights and inspiration for movers and shakers in the world of business”™. Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews one very special expert guest and thought leader every week. Subscribe on iTunes and please leave a rating and review!

6 Reasons Why Empire Avenue could really be the next big thing!

In late 2009 I was teaching a new program called Next Generation Marketing to about 1000 salespeople. It shows them step by step how to use social media to increase their referrals, improve their follow-up, and turn cold calls into warm ones. A group of financial advisors at the time complained that their company “didn’t allow” them to be on LinkedIn.

I told them many companies freaked out about compliance issues and escaping proprietary knowledge when email first came out, too, but it eventually gave way to the wave of the masses of people using email. Therefore, I encouraged them to get on LinkedIn anyway and to start building their network because being late to the game would cost them thousands of real life dollars later on. Well, last week Morgan Stanley Smith Barney became the first major investment firm to open up social networking to Financial Advisors (finally). Expect the other companies to follow.

Learning to anticipate the market and knowing when and when not to follow your hunch is a discipline. And if you missed out on riding the wave of being an early adopter on Facebook, LinkedIn or Twitter, here is your next chance! It’s called Empire Avenue and here’s 6 reasons why I agree with @Randy_Gage, RGAGE that it is the next big thing:

1.   Because it’s a clever game – It works just like the stock market but instead of investing in companies you are investing in real people you know (or don’t know) in your network. But rather than using real money you use “Eaves” which is the universal currency of the medium. It has a sophistication to it that emulates the real stock market, which means it will cater to business professionals like those of the LinkedIn demographic.

2.   Because it’s fun – the anticipation of watching your Empire Avenue portfolio each day is almost as exciting as watching your real one! And undoubtedly watching who is hot on Empire Avenue will foreshadow big up-and-comers in “the real world” of every industry.

3.   Because the fundamental premise of it is social proof – The higher your stock price (or your company’s) literally suggests social proof online. And to me that empirical reputation online clearly translates to a quantifiable dollar amount offline.

4.   Because the host (Empire Avenue) can make money – While there are several ways to get Eaves for free (everyone starts with a healthy amount) once you run out you’ll have to get more. Either you can make them back by having a good portfolio, earning them for free performing various activities which supports the spread of the site, or you can BUY them from Empire Avenue. It’s good that the host can make money because that means they’ll be sticking around.

5.   Because other businesses can make money – One of the other ways to earn Eaves for free is to sign up for surveys, fill out applications, and take a few minutes to listen to ads from sponsoring companies who are advertising on Empire Avenue. It gives users a chance to get the necessary Eaves to play the game and gets businesses guaranteed attention span from new potential prospects. If you are a business, there’s your ROI.

6.   It doesn’t take much time – With Facebook, LinkedIn, and Twitter consuming most of what we all have available for social communication time, this works because it’s a game that you can check in on every once in a great while. It took me 20 minutes to setup my profile and buy stock in some of my friends. Then just like my offline portfolio, I plan on investing for the long haul, checking in occasionally rather than playing like a day trader.

In order for social media platforms to cross the tipping point it seems like 2 critical components have to be in place:

A.  It has to be fun for users

B.  There has to be a way for businesses to make real money

Both of those are intact here, and the big-player early adopters have already started profiles on Empire Avenue, so I’m betting all of my fake social media money on this one!

My mentor Eric Chester once told me about 10 years ago “If I could buy stock in Rory Vaden I’d invest my whole life savings,” – well now you can, Eric! You can buy stock in me for dirt cheap right now under the ticker RORYVADEN.

Friends, let me know your ticker in the comments section below and then I can own you, too!

See you in the stairwell,

Rory Vaden
Take the Stairs – Success means doing things you don’t want to do