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7 Phases to a Powerful Global Rebrand – Episode 196 of The Action Catalyst Podcast

rebrand

Southwestern Consulting started as a few people with a dream of a worldwide brand. Now with over 150 team members that dream is becoming a reality. In this week’s episode of the Action Catalyst Podcast, Rory shares the 7 Phases of a powerful global rebrand from personal experience with Southwestern Consulting’s own rebranding journey.

Show Highlights:

Branding improves the customer experience. @rory_vaden

People want to be associated with good brands. @rory_vaden

A minor increase in quality plus a major increase in brand equals a monumental difference in profits. @rory_vaden

“Find your uniqueness and exploit in the service of others.” – @larrywinget

Boil down who you are into a few words. @rory_vaden

Until you get your strategy right, you’ll never get your brand right. @rory_vaden

Your brand needs to be able to expand quickly without being diluted. @rory_vaden

Redoing your website is always a huge project relative to the size of your company. @rory_vaden

A better brand warrants a higher price. @rory_vaden

In order for a team to get to the next level, every member must be willing to have a piece of their ego disappear. @rory_vaden

Your web copy must be extremely and painfully obvious. @rory_vaden

Sell the problem as much as you sell the solution. @rory_vaden

Take the time to develop strategy. @rory_vaden

Invest in outside expertise. @rory_vaden

Focus on conversion, not on vanity. @rory_vaden

Go as fast as you can, but as slow as you have to. @rory_vaden

Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Winning At Home Like You Win At Work with Mark Timm – Episode 194 of The Action Catalyst Podcast

Winning

When Ziglar Family CEO, Mark Timm, heard Zig Ziglar speak for the first time almost 3 decades ago, it changed his life direction. Mr. Ziglar’s timeless principles inspired Mark to start more than a dozen successful businesses. But when his business success didn’t transfer to his family life, Mark and his wife Ann got intentional about applying those time-tested Ziglar principles to leading and growing a successful, blended family with six children. Today as CEO of Ziglar Family, Mark passionately shares the Ziglar principles that have worked so well for his family to empower millions of other families around the world. Ziglar principles have guided Mark to significant achievements, from becoming a national FFA officer as a teen, to becoming a highly successful entrepreneur and starting more than 12 businesses.  He has spoken professionally for over 25 years, giving thousands of speeches to over one million people in 48 states. But his highest priority is to keep his family as the most important thing. Together with his wife, Ann, he is proud to parent six of the coolest kids on the planet — three boys (Markus, Kavyn, Zachary) and three girls (Mary, Cassandra & Grace). They live near Indianapolis, Indiana. When not helping families in the Thrive community, Mark enjoys flying airplanes, traveling with his family, and engaging in fun outdoor activities with his kids.

Show Highlights:

Watch Rory talking Southwestern Consulting with Zig Ziglar – Click Here!

You already know to be successful at home if you are successful somewhere else. @themarktimm

So many families don’t have a target they’re aiming for, they’re just in survival mode. @themarktimm

The greatest change happens at the dinner table. @themarktimm

“If you want to change the world, go home and love your family.” – Mother Teresa

When you’re together, don’t miss the opportunity to talk about something meaningful. @themarktimm

If we teach our kids to think, that sets them up for success. @themarktimm

Your job is not to raise a good kid, it’s to raise a good adult. @themarktimm

5 Ideas for running your business like a family:

  • Give special attention to new team members
  • Celebrate Milestones and achievements
  • Provide for them and keep them safe
  • Train and develop your people
  • Care about them because they are yours; not because of what they can do for you.

 

Go to 7daychallenge.com take it for FREE with your family for motivation, inspiration and to keep your winning streak alive!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Creating an Income Producing Schedule Lifestory with Jamie Hourahan and Jeff Keen – Episode 190 of The Action Catalyst Podcast

income

Jeff Keen is a registered loan agent for Ideal Home Loans, LLC in Denver, Colorado. He has been in the mortgage industry for 17 years. Jeff is in coaching with one of Southwestern Consulting’s Certified Coaches, Jamie Hourahan. Jamies’ experience is vast, but what sets him apart is his innate drive to achieve, excel, and exceed expectations. He’s an expert in helping people realize their potential and boldly deliver it to the world. He has a love for systems and operations and is constantly working to make strong existing systems better and more effective. Jamie is a relentless pioneer when it comes to finding sharper and more efficient ways of conducting business. He understands what it takes to start a new business, and has the energy and enthusiasm needed to be a top producer himself while leading teams to success.

Show Highlights:

Discipline creates freedom.  – Jeff Keen

I had to create new habits that make for a more productive day. – Jeff Keen

If you start your day in reaction mode, it takes over your entire day. @CoachHourahan

Jeff surrendered immediately and completely to the process. @CoachHourahan

Now I run the day instead of the day running me. – Jeff Keen

@rory_vaden shares 4 buckets to create an income producing schedule.

Routine. Reactionary. Revenue. Recurring. @rory_vaden

 

Click here to request a free call with one of Southwestern Consulting’s Certified Coaches!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Operating Out of Greatness with Lolly Daskal – Episode 189 of The Action Catalyst Podcast

greatness

Lolly Daskal is one of the most sought-after executive leadership writers in the world. Her extensive cross-cultural expertise spans 14 countries, six languages and hundreds of companies. As founder and CEO of Lead From Within, her proprietary leadership program is engineered to be a catalyst for leaders who want to enhance performance and make a meaningful difference in their companies, their lives, and the world. Based on a mix of modern philosophy, science, and nearly thirty years coaching top executives, Lolly’s perspective on leadership continues to break new ground and produce exceptional results. Of her many awards and accolades, Lolly was designated a Top-50 Leadership and Management Expert by Inc. magazine. Huffington Post honored Lolly with the title of The Most Inspiring Woman in the World. Her writing has appeared in HBR, Inc.com, Fast Company (Ask The Expert), Huffington Post, and Psychology Today, and others.

Show Highlights:

  • Am I operating out of greatness or am I operating out of the gap?
  • Greatness isn’t a destiny only granted to a few; it is a choice available to everyone. @LollyDaskal
  • Don’t ask “what do I want to do”, instead ask “who do I want to be” @LollyDaskal
  • Who are you being while you are leading and living? @LollyDaskal
  • In order to stand in your greatness, you must own all of who you are. @LollyDaskal
  • Great leaders have the ability to re-think. @LollyDaskal
  • Capabilities plus competence equals confidence. @LollyDaskal
  • Show others the greatness possible in their own lives by operating in your own. @rory_vaden
  • Rory shares 6 traits to know if you’re operating out of greatness.

 

Let Lolly know you were listening! Send a tweet to her: @LollyDaskal

Lolly’s proprietary insights are the subject of her new book, The Leadership Gap: What Gets Between You and Your Greatness, and is available for pre-order here.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Finding Your Life Purpose with Steve Reiner and Tom Merritt – Episode 187 of The Action Catalyst Podcast

Tom Merritt is a branch manager at Summit Funding, Inc. As a privately owned residential mortgage company operating across the country, their customers enjoy the benefits of working with a mortgage banker that is powerful enough to be a direct endorsed seller/servicer with GNMA & FNMA. This means they process, underwrite, fund, and service your loans – all in house. This enables Summit to speed up the lending process in a more make sense process so our customers close on-time!

Steve Reiner is an expert at helping people remove the emotional hurdles that prevent them from excelling in business and in life. Having personally delivered over 2,500 1:1 sales and leadership consulting calls, he understands how to get the most out of his clients, helping them to break personal belief barriers and achieve their maximum potential. Steve begins this life-changing journey with his clients by helping them to identify their purpose, crystallize their vision and reinforce their desired behavior change with the right self-talk. As an author of the upcoming book Fearless Selling, Steve will equip you to pursue your goals with greater joy, resolve, and effectiveness.

Show Highlights:

  • When you understand the why, you figure out the how. – Steve Reiner
  • Purpose is your mission for how you invest your life. – Steve Reiner
  • Purpose is bigger than the obstacle. – Steve Reiner
  • Purpose is the person you want to be and the impact you want to have. – Steve Reiner
  • The more you focus on results, the fewer results you get. – Steve Reiner
  • When you focus on purpose, results are the byproduct.
  • The biggest reason we have anxiety is due to trying to control things we can’t. – Steve Reiner
  • Your purpose must be grounded in service. – Steve Reiner
  • In the clarity of your purpose is the absence of your fear. @rory_vaden
  • 5 characteristics of a great purpose. @rory_vaden
  • A great purpose is useful. @rory_vaden
  • A great purpose is universal. @rory_vaden
  • A great purpose is Aspirational. @rory_vaden
  • A great purpose is formidable. @rory_vaden
  • A great purpose is controllable. @rory_vaden

Click here to request a free call with one of Southwestern Consulting’s Certified Coaches.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Values Driven Leadership with Dina Dwyer – Episode 186 of The Action Catalyst Podcast

Values

Behind the fancy job titles, the awards, the TV appearances, and the $1 billion-dollar-business that her company’s service brands do each year, Dina Dwyer-Owens equates her success to having a living by a proven Code of Values. Her first book Live RICH: How to build success in your company and your life with a proven Code of Values has connected with thousands of readers by offering a simple message that in a world of constant change, values can be ever-present. Now in Values, Inc., named one of the Top Ten Business Books from 2015 by Forbes, Dina aims to help inspire more hope for the future by taking the spotlight and shining it on those doing the things she loves to cheer about: living and leading with integrity.

Show Highlights:

 

  • Live R.I.C.H: Respect, Integrity, Customer Focus and Have fun in the process. @DinaDwyerOwens
  • People create the systems and then we coach those systems. @DinaDwyerOwens
  • We teach our principle and system to people. Franchising is our vehicle. @DinaDwyerOwens
  • Focus on re-earning your position every day in every way. @DinaDwyerOwens
  • Continuously strive to maximize customer loyalty. @DinaDwyerOwens
  • We always think about systems. If something isn’t working, there isn’t a system or something is broken.  @DinaDwyerOwens
  • Anytime there is a meeting of 3+ people, in the beginning we are reading our values. @DinaDwyerOwens
  • Values driven leadership is not for the faint of heart. @DinaDwyerOwens
  • Enforcing vision requires constant vigilance. @DinaDwyerOwens
  • The rewards of operating by values are too great to ignore. @DinaDwyerOwens
  • @rory_vaden shares steps to creating a company creed or set of values.

 

Download your free copy of the Create Your Culture workbook by visiting: dinadwyerowens.com

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!