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Are you going to get passed by?

Technology

It’s hard to notice because we’re living right through it, but a monumental shift has occurred that has changed business forever.

Technology.

Before you say “Well duh Rory,” stick with me for a minute.

Yes it’s obvious that we all realize that technology has become a big part of how we live and work, but I think our thinking about technology is still lagging behind technology itself.

You see, most of us think of technology as “a part” of our lives.

In other words we think of it as something we do.

But more and more technology is not something we do; it’s everything we do.

It’s not a part of our lives; it’s every part of our lives.

In thinking about it like the human body, technology isn’t just a hand, a foot or even a limb; it’s the central nervous system.

It’s connected to every single part of our lives.

It’s important to realize this because having this heightened understanding of the role that tech plays in our lives better enables us to operate and perform inside of the new paradigm.

For example if you’re managing millennials you have to realize that, as Cofounder of the Center for Generational Kinetics Jason Dorsey says, they’re not just tech savvy; they are “tech dependent.”

When we think of them as tech savvy, we think about it, treat it, and react to it as if it were a peccadillo, a peculiar trait, or maybe even a slight annoyance that we have with them.

But when we realize they’re actually tech dependent, we have to radically change our entire business. We have to update all of our systems, our processes, and all of our tools or else we will lose them-both as employees and as customers.

When a company thinks of itself as having an “IT department”, it manages it, funds it, and staffs it as its own operating unit – which is a terrible mistake.

Because IT is no longer a department; its your entire strategy. It is that which connects all of your departments together.

When you think of IT in that way it forces you to look at it completely differently. It serves as the cornerstone of all of your business’s processes and the essential platform of the company’s future performance.

Similarly when a person thinks of technology as just a tool that they may or may not use, they risk getting passed up by someone who is faster, sharper, and more responsive because they’re empowered by technology.

Because to an individual technology is no longer an optional tool; its now a critical competency.

Technology isn’t just a thing we use to get a job done; its becoming the very language we communicate in both business and in life.

There are probably not many days left where we can think of technology as “a piece” “a part” or “an option.”

It’s become much more pervasive than that.

It’s more ubiquitous than that.

It’s an all encompassing thread through each area of our lives and our businesses.

I’m not saying I like it, or I want it to be that way anymore than you do.

I’m just saying that if we want to have a chance to compete in the future, we probably need to start thinking about it all differently.

Lest we get passed on by.