Get Your Free eBook

GET IT NOW! Rory Vaden eBook

Sign up to receive my Daily Discipline blog posts via e-mail and get a copy of my popular e-mini book of quotes FREE.

Get a free Rory Vaden e-book!

Transformational Selling

Transformational

Find the need.

Uncover the pain.

Discover their problem.

Those are classic principles and practices of professional marketing salesmanship.

And they are powerful because not only do they work, but they also do provide a great service in that they get people emotional enough to catalyze them moving past procrastination and into taking the action they need to improve their situation.

There’s nothing wrong with that (as long as it’s not manipulative and as long as your solution actually works) and so you can keep doing that. But that’s not the only way to sell.

Servant Selling is also about creating a vision for what’s possible.

Servant Selling is also about inventing a more positive future outcome.

In other words, Servant Selling isn’t just about focusing on the pain; it’s about also focusing on the promise.

It’s teaming up with your prospect together to design a new richer future for them.

It’s understanding what their ideal situation would really look like and then collaborating with them to craft a plan for how to make that become real.

That kind of Selling is transformational.

That kind of Selling is supportive.

That kind of Selling moves you from persuasion to partnership.

It moves you from being a presenter to being a visionary.

It moves you from being an order taker to being an artist.

And it moves you from being a solicitor to being a servant.

Plus, talking about the promise – and not just the pain – keeps you focused on producing a desirable result for your prospects and your customers.

It focuses you on providing real value and delivering actual results.

That’s what people want: results.

They want a new and improved situation.

They want something that actually works and that actually delivers.

What they don’t want is to be sold something just because they had a need.

They want the problem actually solved and the potential actually realized.

So remember selling isn’t only about solving problems; it’s also about inventing possibilities.

The Answers Behind the Next Door

door

“The answer to every single problem you ever have is behind the next door.”

That was one of the first principles I was taught as a 19 year old college student working to pay my way through school over the next 5 summers selling educational children’s reference materials door to door in The Southwestern Advantage Program.

They would tell me…

When you’re tired…knock on another door.

When it’s raining…knock on another door.

When you haven’t made a sale in 3 days…knock on another door.

When you have a flat tire…knock on another door.

The answer to every single problem is behind the next door.

Today I don’t literally knock on doors anymore, and maybe you don’t either.

But my guess is the principle still holds true no matter what you’re doing.

It’s the principle of persistence.

It’s the principle of resilience.

It’s the principle of grit.

The ability to continue on in the face of rejection.

The ability to keep going when most people would quit.

It’s the power to know that you will not be stopped.

Nothing will hold you back.

Because you’ve already decided that no challenge, no setback, and no naysayer is going to keep you down.

You’ve already decided that even when you get beat up, you’re going to be the kind of person who gets up and makes another attempt.

You’ve already decided that your dream matters too much to be squelched by the temptation of quitting.

You’re going to be the kind of person who takes another shot.

You’re going to be the kind of person who fights another round.

You’re going to be the kind of person who knocks on another “door.”

The answer to every problem you have is behind the next door.

So don’t stop.

And if you can, don’t even slow down.

Decide right now that you’re going to solve every problem by making another phone call, taking another at bat, going another round and doing what most people never will…

Keep going no matter what.

The Answers Behind The Next Door.

Why Workplace Culture Matters

Workplace Culture

If you plant a perfect palm (tree) seed in North Dakota, the seed will not grow.

Why?

Is it because the seed is bad?

No.

It’s because palm (tree) seeds need to be in very warm places with high humidity in order to sprout and grow.

It’s not just the seed that matters.

But also putting it into the right soil.

Typically when we think of improving performance, we think of improving ourselves – and that’s a good thing.

But leaders can never forget that it’s a two part equation: “right seed right soil.”

As performers, we’re like the seeds. And our job is to always prepare ourselves to be the best.

But as a leader our job is to also prepare the right soil for our seedlings to sprout.

Too often leaders blame a person’s poor performance on their lack of commitment, their lack of skill, or their lack of discipline.

But the reality is that many times the seed is fine, they just aren’t in “the right soil.”

They haven’t been given the right tools.

They haven’t been given the proper training.

They haven’t been given ample attention.

And just like a seed won’t sprout if we don’t provide the proper care, neither will a good team member ever perform if they are in the wrong environment.

It’s always about the right seed and the right soil.

So if you’re a leader make sure you’re not only trying to find the best seeds, but that you’re also doing the work to prepare the proper soil.

Radical Leadership with David Burkus – Episode 180 of The Action Catalyst Podcast

radical

David Burkus is a best-selling author, an award-winning podcaster, and associate professor of management at Oral Roberts University. His latest book, Under New Management, challenges the traditional and widely accepted principles of business management and proves that they are outdated, outmoded, or simply don’t work — and reveals what does. He’s delivered keynotes to the leaders of Fortune 500 companies and the future leaders of the United States Naval Academy. David is a regular contributor to Harvard Business Review and Inc.

Show Highlights:

  • “Great leaders don’t innovate the product, they innovate the factory.” – Dane Atkinson
  • A boost in moral happens when mutual trust is formed. @davidburkus
  • We are living in a 24/7 World and it is killing us. @davidburkus
  • Are we overloading our people with too much communication? @davidburkus
  • Leaders should be in the business of elimination. @davidburkus
  • What things block your people from doing their best work? How do I eliminate them? @davidburkus
  • “The future is already here, it’s just not evenly distributed.” – William Gibson
  • As a company, don’t neglect the small things. @davidburkus
  • If we don’t challenge our thinking, we are in danger of going extinct. @rory_vaden
  • Ultimately, your not-to-do list is more significant than your to-do list. @rory_vaden
  •  You can’t use today’s time-management challenges with yesterday’s time-management thinking. @rory_vaden
  • The best thing you can do as a leader is to keep learning, growing, working and serving. @rory_vaden

Find out more at WorkSmarterSummit.com/Vaden

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

The First 10 Books You Should Read as a New Leader

books

Not counting the 2 books that I’ve written, and the Bible, which I would genuinely recommend as a fabulous resource, here are the first 10 books I think all leaders should have to read, the order I’d suggest reading them in, and why…

1.Leaders Eat Last by Simon Sinek

This book strikes directly at the core of what leadership is: caring for and looking after others. I wish all leaders would shape their paradigm around what leadership is by reading this book because if every leader understood this, it would change the world.

2. The 21 Irrefutable Laws of Leadership by John Maxwell

A true classic that outlines the fundamentals of all leadership. If you understand them early on in your leadership career you’ll be in great shape.

3. How to Win Friends & Influence People by Dale Carnegie

Leadership is always and only about your skill with people – and I don’t know how anyone could survive in that role without having read the world’s seminal work on dealing with people.

4. The 5 Love Languages by Gary Chapman

Similar to the previous, this book is fundamental to being able to understand, communicate with, and influence people. Technically, this is a book about romantic relationships, but don’t underestimate it’s power as a leadership necessity.

5. The Five Dysfunctions of a Team by Patrick Lencioni

Now that you have some strong foundation of what leadership is and some of the basic skill sets you need to develop in order to work through people to create results, you need to know the 1 thing that makes every team fall apart and this quick and easy gem of a masterpiece will make sure you never forget it.

6. Start with Why by Simon Sinek

It was hard for me to put this one so late in the list since I think it is so crucial, but all of these are crucial and so it’s the order that I’m really laying out here. This book unlocks the hidden secret of the world’s greatest leaders and just about the time you start to feel overwhelmed with all there is to do as a leader this will help remind you of the simplest and most powerful job of the leader: vision.

7. Built to Last by Jim Collins and Jerry Porras

This book is the perfect follow up to Start With Why as it connects the dots of making the leader’s vision become a reality by building “mechanisms” inside the business that make the core principles come alive. Good to Great is, of course, what Jim Collins is better known for, and that is a great book too but not one that I would count as core to the initial 10 books a leader should read.

8. Courageous Leadership by Bill Hybels

The leader of one of the largest churches in the world, Willow Creek, Bill Hybels shares rich personal stories and compelling truths about the importance of being a great leader. This is one of those rare times to sit at the feet and learn from someone who has actually done it as a leader – not just someone who writes about it.

9. EntreLeadership by Dave Ramsey

The power of this book is that it’s practical. Unlike many of the others in this list, it’s less about philosophy, and more of a how-to manual to actually implement sound leadership practices on a daily basis. Plus, similar to the previous one, you’re learning directly from someone who has built a huge organization that truly changes the world so you have to take advantage.

10. Leadership Gold by John Maxwell

This is the perfect way to round out your first 10 leadership books because it highlights and punctuates all of them in an inspiring and uplifting way. Written by Maxwell later in his career, this boils down an entire lifetime of leadership lessons into one simple text.

I don’t personally see how anyone could reach their true leadership potential without reading these 10. If nothing else, it’s a tremendously powerful start on your way to becoming a great leader!

Finding Your Wingmen with Waldo Waldman – Episode 176 of The Action Catalyst Podcast

wingmen

Lt. Col. (ret.) Rob ‘Waldo’ WaldmanThe Wingman is a professional leadership speaker, executive coach, and author of the New York Times and Wall Street Journal bestseller Never Fly Solo.  He teaches organizations how to build trusting, revenue producing relationships with their employees, partners, and customers while sharing his experiences as a combat decorated F-16 fighter pilot and businessman.

He is a highly experienced combat veteran with over 2,650 flight hours and sixty-five real world combat missions, having flown both in Iraq enforcing the “No-Fly Zone” and in Yugoslavia during Operation Allied Force in 1999. Some of his military honors include five Air Medals, two Aerial Achievement Medals, four Air Force Commendation Medals, and two Meritorious Service Medals.

Waldo is a graduate of the U.S Air Force Academy and also holds an MBA with a focus on Organizational Behavior. He is an inductee into the Professional Speaker Hall of Fame, a prestigious award that honors speakers who have reached the top echelon of platform excellence, and has been bestowed on less than 190 speakers worldwide. He is also a Certified Speaking Professional (CSP) and his clients include Hewlett Packard, Verizon Wireless, New York Life, Siemens, The Denver Broncos, and Johnson & Johnson.

In addition to his speaking business, Waldo is also founder and President of The Wingman Foundation, a 501(c)(3) whose mission is to build funds and awareness for soldiers, veterans and their families in need.

He’s been featured on Fox & Friends, CNN, MSNBC, CNBC, The Harvard Business Review, Success Magazine, INC. Magazine, and Business Week.

Show Highlights:

  • Your passion has to be stronger than your fear.  @waldowaldman
  • If what you’re doing doesn’t get you out of bed, abort immediately. @waldowaldman
  • When you know people need you, you find meaning in your mission and don’t give up. @waldowaldman
  • I won’t allow my fear to keep me from doing what I need to do and helping people. @waldowaldman
  • A wingman is someone you feel comfortable going to for help and are confident in their ability to help you. @waldowaldman
  • Usually help from a wingman is a proverbial slap across the face. @waldowaldman
  • A wingman will tell you what you need to hear, not what you want to hear. @waldowaldman
  • You need people who will truly speak the truth to us. @waldowaldman
  • A good wingman will point out potential threats to you and you have to take action. @waldowaldman
  • You have to trust what your wingman is telling you because they can see the potential threats you cannot. @waldowaldman
  • Your work ethic is your most important asset. @waldowaldman
  • I would much rather fly with someone who is prepared than someone who I like hanging out with. @waldowaldman
  • Plan for the worst, expect the best. @waldowaldman
  • We have to overcome the things in life that are dragging us down. @waldowaldman
  • Who are your wingmen? @rory_vaden
  • A wingman is someone you have to trust. @rory_vaden
  • A wingman is someone who compliments your strengths. @rory_vaden
  • There will always be a chance to bail; find someone who is loyal. @rory_vaden
  • You know you’ve found a wingman when they’re really looking out for you. @rory_vaden

For more info about Waldo’s programs or his bestseller Never Fly Solo, visit www.yourwingman.com, e-mail info@yourwingman.com, or call 770-333-9867.

A special gift for The Action Catalyst Podcast listeners: Visit www.yourwingman.com/nfs  and use password: Wingman for a free copy of Waldo’s audiobook Never Fly Solo! 

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!