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The Secret to Doing it All

Group of People Connection Digital Device Concept

Just yesterday I received this question from a reader:

Rory,

I have been benefiting from your insight (very appreciative I found your information!) and I am seeking to implement the principles you share. I am amazed. I was thinking: you run Southwestern Consulting, you generate enormous amounts of actionable content, you have speaking engagements… all the while having a family and the responsibilities that go with it. What a juggling act it must be!

How do you stay ahead of the wave of time?

I’m starting out on building a platform and I wonder, will I have time to respond to comments like you do? Create quality content? And not sacrifice family relationships or my own health?”

– Pat

Thank you so much Pat!

Your comments are truly inspiring and uplifting to me. We do have a lot going on and I promise you there are many times where it is probably appearing like we have our act together far more than we actually do!

Needless to say, your note made me feel good to have someone take notice of how hard we really do work. Especially when the people we are working so hard for are people just like you!

My personal philosophies about productivity are clearly outlined in Chapter 5 of Take the Stairs (The Harvest Principle), in my Tedx talk, and of course in detail in Procrastinate on Purpose.

But I want to highlight the question “How do you manage to keep up with it all?”

Because there is a simple answer to it.

While it isn’t necessarily a secret, the answer is still dramatically under-realized by most people.

The answer to “how do I manage to keep up with it all?” is…

I don’t.

We do.

Me and my Wifey (AJ) do. Me and my Partners at SWC do. Me and our extraordinary “Special Ops” (Operations) team at SWC do. Me and our now private team of Vaden family assistants do.

We are a team.

We, as a team…do.

People often feel like it’s impossible for themselves to keep up with it all – and they’re right!

That’s exactly the problem. Most of us are trying to keep up with it all.

You can’t.

Only, you + a team can.

You have to have a team.

You must have a team.

It is our team that deserves the credit.

And I don’t mean that in a trite, cliché, politically correct, it’s the nice thing to say, kind of way – although I do love our team, appreciate them dearly, and believe in them.

I mean that you literally have to lead people. You have to inspire people to join a mission.

You have to create an outlet for them to pursue a cause.

You have to create jobs for people.

How do you do that?

Simple.

You reinvest.

The way to building a team is you have to learn to reinvest.

And here is the key…

When you’re first starting out, you have to always reinvest more than you feel comfortable reinvesting.

There has never been a single time in the growth of our business so far (which is now an 8-figure business) where I felt like I had enough money to reinvest.

You always feel short of what you need.

But you have to do it anyway.

You can get Virtual Assistants at $2-4 per hour to start with simple tasks. And then you work your way up from there. Not to mention that you can get family, friends, neighbor kids, and interns to often help you out too.

If you’ll do your best to invest into them, they will do their best to invest into you.

My goal (and AJ’s) is to always keep reinvesting in other people. And one of my personal goals in the next 5 years is to have all of our top performing team members making more than any other person in the world who does a similar job function to what they do.

We want them to win. We want to create for them. We want to provide unparalleled opportunity for them.

When you reinvest in other people, you’re betting on them but you are also betting on yourself.

You’re betting that with the extra capacity they can give you, you can use that time to create more revenue, more opportunity, and more value.

And then once you do that, you reinvest again.

And again.

And again.

You build a team.

Slowly if you have to, but you must build a team.

Because you can’t do it all.

You need help.

You need other people.

And they need you.

And if you’ll create for them…

If you’ll work for them…

If you’ll risk for them…

Then you will provide rewards for them that they can’t get anywhere else.

And in turn, they will pick you up, support you, and carry you on their shoulders all the way until other people look at you one day and say…

“How in the world do you possibly keep up with it all?”