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Why Competition is Over Rated

Competition

You don’t have to beat other people to dominate in business. 

There doesn’t have to be a loser in order for you to be a winner. 

And the business world today, seems to be rewarding those who have more of a selfless focus on serving than those who have a relentless focus on competing. 

Those getting ahead seem to have more of an intrinsic drive to improve than an extrinsic drive to defeat. 

Success in business today doesn’t really allow time to be concerned about how you rank compared to other people. 

Because in order to survive and compete in this fast moving generation, you need every extra ounce of that energy focused on how to improve your customer experience. 

You have to have more of your creative capacities going into innovating and less going into comparing. 

It’s not about finding ways to defeat your competition; it’s about finding ways to serve your customers. 

The speed of communication, the speed of technology and a growing overall climate of customers becoming accustomed to having their needs and preferences hyper-tailored to, means that we need every resource possible focused on keeping up with and surpassing their expectations. 

If we do that we’re more likely to win. If we don’t we might be in trouble. 

Many of the industries that have experienced disruption have resulted from the traditionally stable providers benchmarking against their competitors more so than thinking about how to better solve the customers problem. 

That line of thinking encourages the status quo inside an industry and opens the door for those outside the industry to come in and find a better way. 

It’s as if innovation is sometimes forced to come in from outside an industry when the age old players inside the industry are squabbling for market share instead of obsessing over customer needs. 

AirBNB, Uber, digital cameras and Netflix were all created from players outside an industry. 

When it could’ve been hotels, taxi companies, Kodak and Blockbuster that figured out a smarter way to serve customer interests. 

The point is that when we focus on beating other people, we might risk missing out on something more valuable. 

When we focus on serving other people we activate our senses. We come alive. We invent. We innovate. And we combine time tested principles with modern tools to find a smarter and better way to solve customers problems. 

The same is true of personal success. 

Our success is irrespective of what is being accomplished or not accomplished by those around us. 

Our success is measured by how we perform compared to ourselves. How we perform compared to our potential. And most importantly how we perform compared to our capacity to best serve those around us. 

We are only trying to beat who we were yesterday. 

We are only trying to crush the way we’ve always done it. 

We are only trying to compete with the best possible ways to get ourselves and our clients to the next level.

5 Steps to Create Transformational Team Unity

Unity

A team is a group of people held together by a unifying set of beliefs.  

But what those beliefs are, unfortunately all too often are unspoken.

Typically, people gather with people who they are like or who believe what they believe.

Yet there is some nearly mystical power that comes about as the inspiring byproduct of when a team takes the time the codify their beliefs.

At Southwestern Consulting, we’ve walked many of our clients through this and we call this “The Creed Conversation”.

We first discovered the power of this activity by realizing the need to apply an age-old part of Southwestern’s culture around positive self-talk to our Southwestern Consulting team as a whole. We realized we had not yet taken the time to write out our shared philosophies at Southwestern Consulting. It ended up being one of the most transformational pivot points in the history of our own company.

It’s so simple to do, that virtually any team at anytime can have a “Creed Conversation.” Many companies have a formal “mission statement” or “values” but this process takes it a step further by empowering collaboration and most importantly assimilating it into the regular course of our workflow.

All you need is an audio recorder, someone who can type, a group of some of your key leaders and a facilitator. Then follow a few steps:

1.Set the Stage – Explain to everyone that despite being a team for x amount of time, it dawned on you that you have never created, as a team, a list of the principles that you all believe in. While you may have a company mission statement or something, it’s not nearly as powerful as something created by the team of people who do the work every day. Tell them the goal is simply to document a list of shared philosophies of the team. It can also be a good idea to play for the Simon Sinek’s famous Ted talk “Start With Why.” 

2.Ask the Questions – Start the audio recording (so you have it for future reference) and then simply ask the group (best if done in person with less than 20 people) a series of open-ended questions just to get them thinking in the right direction. Write down EVERYthing everyone says in the random order that it comes out. If possible it’s best to do it on a word document on an overhead projector so everyone can see it start to take shape and come alive. Here’s some sample questions you can ask: 

  • What do we know to be true about the way we do business?
  • Why do we work so hard at this business?
  • What philosophies do we have that are un-compromisable?
  • How do we want to treat our clients and each other?
  • How do we want to be remembered as a team?
  • What do we want to be known for?
  • What do we want people to think when they think of us?
  • What are we most proud of in the way we do business?

You can ask any question in this vein and you can’t really go wrong. The only way you can mess this up is by taking too much control of the conversation and providing all the answers yourself. This is for the team to come up with, and you are a team member so you can contribute, but let them speak and create it.

3.Organize and Edit – Once all has been captured now it’s time to assimilate and edit. It helps to have someone with some decent writing skills here to guide this step. What the writer will want to do is first copy and paste similar statements or philosophies together into paragraphs without altering any of the statements as they were initially said. You’ll notice that many themes probably kept getting repeated during the exercise and that’s a good thing but here’s where we’re going to manage that.

After that, the writer is going to have the challenging role of reducing many of the paragraphs down to one sentence each based on the recurring themes so there is 1 sentence per theme. The key here though is to try and preserve the actual semantics used by the people in the group as much as possible. Try to grab key phrases, repeatable mantras, or colorful language from the group but without being too repetitious.

 Then the last and hardest part will be to edit and massage all of these ideas into simple, concise, powerful, active sentences. Don’t say “we strive to do the best we can for our customers whenever possible.” Instead say, “we always do the right thing.”

Once you have all of the statements complete, next you will want to write an opening paragraph that pulls in some of the corporate vision, values, and mission statement. And then write a short closing paragraph that is a unifying and rallying call to action to live out and execute all of the philosophies that were just listed. Oh…and all of this at most has to fit onto one page.

4.Represent for Approval – Now that it’s all been synthesized by the writer/editor, the next step is to send it back out to the team for final suggestions and feedback. At this stage it’s a good idea to even send it out to the team at large (who wasn’t included in the initial meeting).

Invite the team to discuss this in their smaller teams and within their departments to get reactions from people all throughout the organization. Give everyone an opportunity to suggest additions or changes.

It’s a chance to get everyone’s feedback and input. Work on the edits until everyone agrees and you can formally vote on it and ratify it as a part of your continuing corporate culture. (It should be a living document that can be edited later as necessary with unanimous vote.)

5. Put it in Use – The key to making a creed work is making sure it doesn’t just end up in a drawer somewhere with other corporate jargon that never gets looked at. It needs to come alive and be referred to early and often. Here are some of the best ways to get it in use:

  • Read it out loud at the start of every meeting (there are many fun ways you can vary this up.)
  • Refer to it whenever you have a difficult decision to make.
  • Make it be the first thing you show to recruits and new hires and explain that it is the predominant criteria for being hired or getting promoted.
  • Cite elements of it whenever you roll out a new change for the company.
  • Ask people to cite it whenever they see something that is a real-life illustration of a principle that is documented in the creed.
  • Ask people to cite it whenever they see something in the company that needs to be improved or challenged.
  • Include elements of the Creed on walls, trophies, certificates, and anywhere else it makes sense.
  • Consider creating awards in your company for people who exemplify specific lines of the Creed.i)“Initiate” new people by inviting them to read it out loud (or part of it) their first day on the job.
  • Make it a part of your personal affirmations that you read every morning.

A Creed can be a synthesizing and rallying time for your entire team.

There is something tremendously powerful about having a documented, agreed upon, and declared set of values that govern the behaviors of members.

It can turn losers into winners.

It can turn doubters into believers.

It can turn pacifists into activists

If you create a Creed, you will create a culture. 

Improving Your Life Trajectory

Life Trajectory

Why is it that some people’s lives improve along a steady or linear growth curve while others improve exponentially?

It’s because the future success of your life is determined by the trajectory your choices set today.

Similar to the power of compounding interest with money, time also compounds our choices.

When we make good choices at a young age, consistently over a long period of time, it doesn’t create a linear improvement over someone who doesn’t but rather an exponential improvement.

Similarly when we make poor choices at a young age, consistently over a long period of time, it creates the possibility of an exponential decrease of future opportunities and an increase of challenges.

It doesn’t mean that we are ultimately doomed to our history and our past, but it does mean that our best chance for shaping the steepest inclined trajectory for a positive future is to start immediately.

Good choices begets good opportunities.

And making good choices again when presented with good opportunities yields even more drastically positive opportunities.

But it needs to happen now!

You need to start today.

Because the sooner you invest into your own personal development…

The sooner you increase your work ethic…

The sooner you improve your attitude…

The steeper and more positive the trajectory you set for your life.

But you are in control.

You are the one who makes the decisions.

You are the one who makes the choices.

And your best chance for big opportunities later is always exponentially increased by making good choices right now.

So make good choices today and multiply.

Fighting Off Thoughts of Fear

fear

For some reason I woke up today scared.

Scared I wasn’t going to hit my goals.

Scared that I wouldn’t amount to anything.

Scared that my life wouldn’t mean anything to anyone.

But then I remembered that while danger is sometimes real, fear is always a choice.

I remembered that fear is a figment of my own imagination.

I remembered that fear is just my creativity working in the wrong direction.

And that means that I can destroy fear; I can dissipate it.

Because fear isn’t real.

Fear is the technique the devil has to try and use on me to slow me down.

Because he knows I cannot be stopped.

He knows that I can do all things through Christ who strengthens me.

The devil knows that his only hope is to try psychological warfare to attack my mind.

But I won’t let him.

I choose to take control of my mind.

I choose to have powerful thoughts.

I choose to write a new future.

I do it because I know I can.

I do it because I know I’m meant to be somebody.

I do It because I know my life is going to count for other people.

So I erased my fear and wrote over it with a new rich and powerful future.

And now I’ll go out and work harder than I ever have before.

Because I’m no longer afraid.

You’re Gossiping and You Don’t Even Know It

GOSSIPING

People say all the time “I never gossip” but unfortunately many of them are mistaken. 

They do participate in gossip, they just don’t realize it. 

Because we think of gossiping as “telling” secrets we’ve heard; but there’s more to it than that. 

To listen to gossip is to participate in gossip. 

Why?

Because when you listen to gossip you create a clearing and an environment for an emotional person to propagate their story. 

In other words you give a gossiper an audience. And that invites and encourages them to continue talking about whatever it is that they are talking about. 

Listening to gossip will at minimum make the person feel more validated and at most fan their flame to share even more. 

Because it’s hard to listen to gossip and not be agreeable and supportive of the person you’re listening to. It’s human nature to want to empathize with another person- especially when they’re frustrated or complaining. 

But by doing that you become an active member of the gossip crowd. You are advancing what is being said. 

So how do you know if what you are listening to is gossip?

Simple: Gossip is anything even remotely negative being said about a person who isn’t there. 

The moment someone you are talking to starts talking negative about another person you have immediately crossed into the gossip zone. 

And remember if you’re listening to gossip then you are participating in gossip. 

So how should you respond?

Also simple: You interrupt the person as quickly and politely yet firmly as possible and say “Hey, hopefully you don’t mind but I actually made a resolution this year that I would not talk negatively about or listen to negative talk about someone who isn’t in the room with me. I do want to support you and be a good friend though and the biggest thing I’ve learned that helps is to go talk directly with ________. I think that would probably help.”

This of course is simple but not easy. 

And yes you may lose some friends over this. And the ones you lose will probably be vocal about you being on your high horse because misery loves company and misery often gets angry when their company moves on and leaves them alone. 

But it’s the best thing you can do for yourself, the person who isn’t there, and the person who is frustrated. 

Because, as Eleanor Roosevelt is credited with saying: Great minds discuss ideas; average minds discuss events; small minds discuss people.”

My Morning Routine

morning routine

How you start each day has huge implications for the success of each day and thereby the eventual success of your life.

Today I was asked by someone what my morning routine is and I thought to share it here. It is something I’m very disciplined about and that I’ve compiled from learning from lots of different people.

1. Gratitude – The very second the alarm goes off I hit snooze once and stay in bed and immediately start thinking about all that I am grateful for. Don’t fall back asleep, but I spend the first few minutes each day snuggling wifey and thinking of all I’m grateful for. I learned this from Darren Hardy.

2. Scripture – The next time the alarm goes off I get up immediately and go sit down and read scripture. My goal is to have the first words that pass my eyeballs and enter my mind each day be scripture. My friend and partner Steve Reiner once taught me that I want to sew scripture deep into every fabric of my soul. I usually read one passage but I read it slowly, one word at a time, which Tim Keller talks about in his book on prayer. Then I pray.

3. Affirmations – On my phone notes I keep several different lists of affirmations. I rotate each day on which ones I read. Most frequently for the past 7 years I’ve read my “Millionaire Mind” affirmations that I got from T Harv Eker. I also rotate reading through our Southwestern Consulting company Creed, Partners Pact, and Manifesto

4. Wifey Goals – Randomly I started reading AJ’s goals each morning and it became such a powerful way to reinforce and remind me to serve and support her. It is very intentional that I read hers before I read mine. This is a very similar reason why I read our company credos as well.

5. My Goals – I have a list of personal goals (targets I’m pursuing), a list of personal visions (moments I want to experience in the future), and a list of visions for the company. I usually rotate reading through these next.  

6. Social Media Post – Each morning I write a custom post that has one unique lesson that I’ve typically recently learned. My goal is to write something that inspires people for their day like a shot of motivational espresso. Even on days I don’t feel like it, I find something to say because as my friend Jay Baer taught me, “media companies don’t publish on inspiration but perspiration.”

7. Exercise – Then I get up and go workout. As my friend and new SWC Partner, Dana Potthoff once taught me, “I try to get to the gym before my body has time to wake up and convince me otherwise.”

Many of these habits were taught to me and ingrained during my summers with Southwestern Advantage, and as you can see are also made up from other people I’ve learned from.

You can check out Hal Elrod’s book The Miracle Morning on this for more about morning routines.

So, how do you start your mornings?