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Transformational Selling

Transformational

Find the need.

Uncover the pain.

Discover their problem.

Those are classic principles and practices of professional marketing salesmanship.

And they are powerful because not only do they work, but they also do provide a great service in that they get people emotional enough to catalyze them moving past procrastination and into taking the action they need to improve their situation.

There’s nothing wrong with that (as long as it’s not manipulative and as long as your solution actually works) and so you can keep doing that. But that’s not the only way to sell.

Servant Selling is also about creating a vision for what’s possible.

Servant Selling is also about inventing a more positive future outcome.

In other words, Servant Selling isn’t just about focusing on the pain; it’s about also focusing on the promise.

It’s teaming up with your prospect together to design a new richer future for them.

It’s understanding what their ideal situation would really look like and then collaborating with them to craft a plan for how to make that become real.

That kind of Selling is transformational.

That kind of Selling is supportive.

That kind of Selling moves you from persuasion to partnership.

It moves you from being a presenter to being a visionary.

It moves you from being an order taker to being an artist.

And it moves you from being a solicitor to being a servant.

Plus, talking about the promise – and not just the pain – keeps you focused on producing a desirable result for your prospects and your customers.

It focuses you on providing real value and delivering actual results.

That’s what people want: results.

They want a new and improved situation.

They want something that actually works and that actually delivers.

What they don’t want is to be sold something just because they had a need.

They want the problem actually solved and the potential actually realized.

So remember selling isn’t only about solving problems; it’s also about inventing possibilities.

Finding Strategic Clarity with Greg Head – Episode 182 of The Action Catalyst Podcast

Clarity

Greg Head helps founders and CEOs develop stronger growth strategies for their businesses. He has helped three software companies grow from startup to global scale in more than 25 years in the software industry. Most recently, he worked with Infusionsoft growing it from $15 million to $100 million in revenues in five years as Chief Marketing Officer, leading the company’s marketing strategy, demand generation, communications, partner marketing and product marketing functions. Greg also held leadership positions at the startup through acquisition stages of two other highly-successful CRM software businesses, ACT! and SalesLogix, which have generated more than $1 billion in total revenue.

  • You have to figure out what your message is for the world. @GregHead
  • Things that scale up do so by narrowing down. @GregHead
  • Successful companies start with one customer, doing one thing massively well, usually with one tactic. @GregHead
  • Going from ADD to OCD is a requirement for scaling up. @GregHead
  • If you don’t narrow down exactly who you serve, you are just another mediocre player. @GregHead
  • Know what game you’re playing. @GregHead
  • 8 action steps to help you get more strategic marketing clarity for your business.
  • It’s easier than ever to start a business but harder than ever to capture people’s attention. @GregHead
  • “Mindshare precedes market share” – @ScottMcCain
  • First, clarify who you are going after. @rory_vaden
  • When clarifying your customer, think in psychographic in addition to demographic. @rory_vaden
  • Your current customers tell you who your future customers should be. @rory_vaden
  • Cultivate the habit of action by demanding progress and completely freeing yourself of the demand for perfection. @rory_vaden
  • The more you try, opportunities you take, and tests you make the better you will become. @rory_vaden

Visit Greghead.com to learn more about Greg and his insights.

Are you a speaker, author, or consultant? Visit ARM.RoryVaden.com for a free video course where Rory highlights the principles and strategies we use to reach more people. gather leads, and make more money.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Why Workplace Culture Matters

Workplace Culture

If you plant a perfect palm (tree) seed in North Dakota, the seed will not grow.

Why?

Is it because the seed is bad?

No.

It’s because palm (tree) seeds need to be in very warm places with high humidity in order to sprout and grow.

It’s not just the seed that matters.

But also putting it into the right soil.

Typically when we think of improving performance, we think of improving ourselves – and that’s a good thing.

But leaders can never forget that it’s a two part equation: “right seed right soil.”

As performers, we’re like the seeds. And our job is to always prepare ourselves to be the best.

But as a leader our job is to also prepare the right soil for our seedlings to sprout.

Too often leaders blame a person’s poor performance on their lack of commitment, their lack of skill, or their lack of discipline.

But the reality is that many times the seed is fine, they just aren’t in “the right soil.”

They haven’t been given the right tools.

They haven’t been given the proper training.

They haven’t been given ample attention.

And just like a seed won’t sprout if we don’t provide the proper care, neither will a good team member ever perform if they are in the wrong environment.

It’s always about the right seed and the right soil.

So if you’re a leader make sure you’re not only trying to find the best seeds, but that you’re also doing the work to prepare the proper soil.

Fighting Off Thoughts of Fear

fear

For some reason I woke up today scared.

Scared I wasn’t going to hit my goals.

Scared that I wouldn’t amount to anything.

Scared that my life wouldn’t mean anything to anyone.

But then I remembered that while danger is sometimes real, fear is always a choice.

I remembered that fear is a figment of my own imagination.

I remembered that fear is just my creativity working in the wrong direction.

And that means that I can destroy fear; I can dissipate it.

Because fear isn’t real.

Fear is the technique the devil has to try and use on me to slow me down.

Because he knows I cannot be stopped.

He knows that I can do all things through Christ who strengthens me.

The devil knows that his only hope is to try psychological warfare to attack my mind.

But I won’t let him.

I choose to take control of my mind.

I choose to have powerful thoughts.

I choose to write a new future.

I do it because I know I can.

I do it because I know I’m meant to be somebody.

I do It because I know my life is going to count for other people.

So I erased my fear and wrote over it with a new rich and powerful future.

And now I’ll go out and work harder than I ever have before.

Because I’m no longer afraid.

How to Let Go of Feeling “Busy”

busy

“I’m SO busy.”

You hear it all the time.

In fact we hear it so much, we should all just assume that everyone is that way and we can all stop saying it.

Because there is a maximum level of busy.

There are only 168 hours in a week, and if every single hour is planned and occupied, then you’ve reached the maximum level of busy.

However, there is no maximum capacity to your mental toughness.

There is no maximum capacity to your peace of mind.

There is no maximum capacity for your ability to handle stress.

Which means that the mental capacity of what you can handle should far exceed the physical and finite time constraints of what you have available in your calendar.

Multipliers seem to have figured out that carrying stress isn’t a necessary prerequisite of having success.

Anxiety isn’t an automatic byproduct of achievement.

And busy isn’t a mandatory requirement of building greatness.

You don’t have to be stressed.

You don’t have to feel anxiety.

You don’t have to feel busy.

Those are all choices that you allow yourself to make.

Those are all emotions that you allow yourself to feel.

But you are bigger than your problems.

You are tougher than your challenges.

And you are stronger than your challenges.

So you can let those feelings die because they aren’t serving you.

You can stop telling yourself that “you’re so busy” because it’s not new information to you that your calendar is full.

And you can stop telling everyone how busy you are so that maybe we all can stop this invisible competition about who has the most going on.

Instead, all of us can move on to getting things done powerfully, productively, and peacefully.

All the while knowing that if we’re working as hard as we can, doing the best we know how to do with what we’ve been given, then no one – including ourselves – can ask us to do anything more.

No More Fear of Loss

worry

Sometimes I worry that everything I’ve worked for will be taken away.

That somehow it will all just vanish into thin air.

It’s a painful thought because I know how hard I’ve worked to get it.

But then I remind myself that even if you took away everything I had…

You can’t take away my character.

You can’t take away my conviction.

You can’t take away my commitment.

You couldn’t stop me from becoming successful before and so there is no way I would ever allow myself to be stopped in the future.

If it all disappeared…

If it all was taken away..

If it all was stripped out right from under me…

Then I would just step back, take a breath, and get it all back again.

Because I am not the result of my accomplishments, my prizes or my possessions.

They are the result of me.

And it is the me that will never change.

It is the me that will never go away.

I am who I am because I’ve fought, and struggled, and invested into becoming the person I am today.

And nothing short of death can ever take that away.