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How to Finish what you start with Jon Acuff – Episode 211 of The Action Catalyst Podcast

Jon Acuff is the New York Times Bestselling author of five books including Do Over: Make today the first day of your new career,and his newest book, Finish: Give Yourself the Gift of Done.

For 20 years he’s helped some of the biggest brands in the world tell their story, including The Home Depot, Bose, Staples, and the Dave Ramsey Team. Most recently he’s spoken to hundreds of thousands of people at conferences, colleges, companies and churches. Featured regularly on national media, Jon has been seen on CNN, Fox News, Good Day LA and several other key outlets.

In addition, Jon is also a big proponent of social media with blogs that have been read by 4 million people and more than 290,000 twitter followers. In 2010 he used his influence with his tribe to build two kindergartens in Vietnam. Jon lives with his wife Jenny and two daughters in Franklin, TN.

Show Highlights:

Which lessons about goals work and which are causing damage? @JonAcuff

“Shoot for the moon so you’ll land with the stars” doesn’t actually work. @JonAcuff

Most people judge goals on a pass/fail scale. @JonAcuff

You can have a big goal, but you should have steps along the way. @JonAcuff

Most goal advice is given as if you are a robot without emotions. @JonAcuff

As a leader, if you consistently set the wrong goal you create a culture of distrust. @JonAcuff

The breakroom tells the truth, the boardroom doesn’t. @JonAcuff

We live in a world with limitless distractions and bottomless opportunities. @JonAcuff

Most people tell their goals to their friends the wrong way. @JonAcuff

When you have a goal, you can choose shame or strategy. @JonAcuff

Often, we want complicated solutions, in part, because we don’t have to do them. @JonAcuff

Rory shares how to immediately increase your self-discipline. @rory_vaden

Finishing is a habit. @rory_vaden

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

What You Need to Know Before You Write a Book

What You Need to Know Before You Write a Book

Many people want to write a book.

I think it’s great.

Books are a fabulous way to document your philosophies, share your beliefs and experience, build credibility around your expertise, and drive leads for your business.

But there is one important realization that virtually all first-time authors completely overlook.

Before you write a book, you need to build an audience.

Before you create the book, you need to create the audience that is going to buy it from you.

Before you think about what your book is going to say, you should first think about how you’re going to sell it.

Every author loves to write but very few know how to sell.

And this creates a conflict because…

Writers write.

Editors edit.

Publishers publish.

Distributors distribute.

Retailers retail.

But no one actually ever SELLS the book!

And what good is all of the work of creating a book if it never gets sold and never gets into the hands of those it was intended for?

Which is a good reminder of why Robert Kyosaki said “Remember, it’s not called New York Times best writing author; it’s New York Times best SELLING author.”

And in order to sell it, you have to have someone to sell it to.

You have to build the audience for it.

You have to build a sales plan for it.

You have to do the work that most people aren’t willing to do.

You have to “Take the Stairs.”

So, before you start daydreaming of all the pearls of wisdom you’d include in your life’s work, spend some time thinking about how you would sell it.

Pretend for a moment that the book is done and you’re holding the first copy in your hands. Then what would you do?

Who would you tell about it?

How would you tell them?

What would you do to compel them to buy it from you?

If you don’t know how to sell, or are afraid to, then you might consider getting a sales coach.

If you have a book and you don’t know how to market it then you might like this free 1 hr training on doing book launches.

But if you’re an aspiring author, build an audience first.

Develop fans and followers first.

Construct a platform first.

Create a sales plan first.

And then once you have it, write the best book ever that captures everything you believe in and go out and sell it like crazy!