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Generating Infinite Referrals using LinkedIn with John Nemo – Episode 174 of The Action Catalyst Podcast

LinkedIn

John Nemo is a #1 Bestselling LinkedIn Author & Trainer. Since 2012, he has helped hundreds of Business Coaches, Consultants, Trainers, Entrepreneurs, Small Business Owners, Sales Executives and other professionals across more than 50 different industries leverage LinkedIn to generate nonstop sales leads, clients and revenue. He’s personally rewritten the LinkedIn profiles of Chris Brogan, John Lee Dumas, Bob Burg, Jairek Robbins and many others, and also guest blogs regularly for Inc. Magazine, American City Business Journals and others on all things LinkedIn.

Show Highlights:

  • LinkedIn is the electronic version of your assistant. @JohnNemoPR
  • LinkedIn is a virtual assistant that helps you do 1-on-1 personalized marketing. @JohnNemoPR
  • People on LinkedIn are in “work mode” and are ready to do business. @JohnNemoPR
  • You can pick up conversation icebreakers just by looking at someone’s LinkedIn profile. @JohnNemoPR
  • LinkedIn is an efficient way to do marketing to your exact target market. @JohnNemoPR
  • The mistake over 99% people make on their LinkedIn profile is that it reads like a resume. @JohnNemoPR
  • Create a “client facing profile” by sharing your audience, the services you provide and how you help other achieve their goal. @JohnNemoPR
  • “Your customers and clients don’t care about you; they care about themselves.”  #DaleCarnegie
  • With LinkedIn, the riches are in the niches. @JohnNemoPR
  • Get them off of LinkedIn and onto your website so you aren’t relying on LinkedIn to do all your CRM. @JohnNemoPR
  • To be successful on LinkedIn, you want to accept every invite from anyone coming in. @JohnNemoPR
  • The more people you are connected to on LinkedIn, the bigger your platform. @JohnNemoPR
  • Pay attention to the people who are paying attention to you. @JohnNemoPR
  • The magic of LinkedIn is within the analytics. @JohnNemoPR
  • Google helps you find companies, but LinkedIn helps you find the people within that company. @rory_vaden
  • There are people out there that need your service more than you need them to buy. @rory_vaden

Check out LinkedInRiches.com for even more FREE LinkedIn tips.

Click here to learn Southwestern Consulting’s secret to online marketing!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Building Your Personal Brand with Chris Dessi – Episode 167 of The Action Catalyst Podcast

personal brand

Chris Dessi, MS., Founder & CEO of Silverback Social, is a TEDx speaker, personal branding expert, author and keynote speaker. His latest book is titled Remarkable You: Build a Personal Brand, and Take Charge of Your Career. In 2012, Chris ‘s debut book titled Your World is Exploding: How Social Media is Changing Everything and How You Need to Change with It shot to #1 on Amazon’s Hot New Releases. He regularly appears on CNBC, CNN, Fox News, Good Day New York, & FOX BUSINESS’s Varney & Co.  He has been quoted in Mashable, & has delivered a keynote to the United States Marines aboard the Intrepid Sea Air & Space Museum.  His event the Westchester Digital Summit has been featured in Forbes Magazine.  His creative personal branding has been featured in Fortune Magazine. He’s an editorial contributor on Inc.com.

Show Highlights:

  • Personal branding is the idea of stepping out into the proverbial world and saying I’m an expert at what I do. @chrisdessi
  • A limiting factor for me was that the only people who knew I was good at my job were my clients and my boss. @chrisdessi
  • For me, the first step in personal branding was to create a blog. @chrisdessi
  • When executives of an organization are building their personal brand properly, it can only amplify the organization. @chrisdessi
  • Personal brand building is about appropriate content with a strategy and definite focus on achieving something. @chrisdessi
  • Companies are afraid of personal branding because they don’t want to be out-shown by their executives. @chrisdessi
  • It is our jobs as the head of an organization to make sure we are giving our employees the tools, infrastructure and systems so they don’t leave. @chrisdessi
  • We all have something important to share with the world. @chrisdessi
  • A lot of times people do business with people, not companies. @rory_vaden
  • There is a real opportunity for businesses to benefit from personal branding and the person to benefit from the company brand. @rory_vaden
  • Whatever you are doing, be excellent at what is right in front of you. @rory_vaden
  • Build meaningful relationships with the people who are making things happen. @rory_vaden
  • What are you doing to be active in your industry? @rory_vaden
  • Know all the rules of the game before you change them. @rory_vaden
  • Becoming an expert starts with first being a student. @rory_vaden

To find out more about Chris Dessi and building your personal brand or to grab your own copy of his latest book visit: christopherdessi.com

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

The 3 Basic Elements of an Automated Revenue Machine

digital marketing

How do I make money online?

Can social media really generate leads for my business?

Do we need to have a blog or podcast to be successful online? 

What is the best way to get traffic to my website? 

How does it all fit together?

These are common questions that small business owners are asking more and more as the world moves digital. 

So I figured I’d layout the high level view of how digital marketing works since we at Southwestern Consulting consider it as “online selling.”

There are three core components of a successful digital marketing (online selling) strategy for a small business. You must have all three in place if you want to maximize your potential. 

1. Conversion – This is the most important but the most commonly overlooked of the three. It’s the most important because it is your strategy for how to convert a visitor to your site into a follower, then into a fan, then into a customer. The best strategy for doing this is using a combination of pdfs, emails, surveys, videos, and nurture campaigns. There is a lot of psychology here and strategy that is much more important than what technology you use. 

2. Content – Before you can ever convert someone into an inbound lead or a paying customer, you have to first build trust with them. The best way you do that is by putting out value added content that helps them solve their problems and answers their questions… for free. This may seem counter intuitive at first but the best way to prove you can help someone solve their problem is to give them free advice to actually help them solve their problem. The better your content the more consistent your conversion. 

3. Traffic – This is the one that everyone spends their time on but in my opinion is what you should do last. Yes you need traffic, yes SEO matters, yes there is a lot to learn and a lot of information out there about getting visitors to your site. However, what good is it if a bunch of people come to your site but you have nothing easily available to offer them, no strategy for presenting it to them, and no way of measuring whether or not your efforts are working? It’s just vanity traffic. 

You would never start a bakery shop and have your grand opening before you had all your equipment setup, a fully trained staff, basic business systems, and most of all bread and pastries available on the shelves to sell. Yet in the digital age, small business owners do it all the time. 

They throw up a website and focus on driving traffic and even buying ads or paying for search without having thought through any such strategy for building a lasting relationship with their visitors and nurturing them towards an eventual sale. 

There is a system and science to using online marketing to drive revenue for your business. 

If you’re interested in learning more check out this free course I’ve put together for you on how to build an automated revenue machine by CLICKING HERE.

 

Are you going to get passed by?

Technology

It’s hard to notice because we’re living right through it, but a monumental shift has occurred that has changed business forever.

Technology.

Before you say “Well duh Rory,” stick with me for a minute.

Yes it’s obvious that we all realize that technology has become a big part of how we live and work, but I think our thinking about technology is still lagging behind technology itself.

You see, most of us think of technology as “a part” of our lives.

In other words we think of it as something we do.

But more and more technology is not something we do; it’s everything we do.

It’s not a part of our lives; it’s every part of our lives.

In thinking about it like the human body, technology isn’t just a hand, a foot or even a limb; it’s the central nervous system.

It’s connected to every single part of our lives.

It’s important to realize this because having this heightened understanding of the role that tech plays in our lives better enables us to operate and perform inside of the new paradigm.

For example if you’re managing millennials you have to realize that, as Cofounder of the Center for Generational Kinetics Jason Dorsey says, they’re not just tech savvy; they are “tech dependent.”

When we think of them as tech savvy, we think about it, treat it, and react to it as if it were a peccadillo, a peculiar trait, or maybe even a slight annoyance that we have with them.

But when we realize they’re actually tech dependent, we have to radically change our entire business. We have to update all of our systems, our processes, and all of our tools or else we will lose them-both as employees and as customers.

When a company thinks of itself as having an “IT department”, it manages it, funds it, and staffs it as its own operating unit – which is a terrible mistake.

Because IT is no longer a department; its your entire strategy. It is that which connects all of your departments together.

When you think of IT in that way it forces you to look at it completely differently. It serves as the cornerstone of all of your business’s processes and the essential platform of the company’s future performance.

Similarly when a person thinks of technology as just a tool that they may or may not use, they risk getting passed up by someone who is faster, sharper, and more responsive because they’re empowered by technology.

Because to an individual technology is no longer an optional tool; its now a critical competency.

Technology isn’t just a thing we use to get a job done; its becoming the very language we communicate in both business and in life.

There are probably not many days left where we can think of technology as “a piece” “a part” or “an option.”

It’s become much more pervasive than that.

It’s more ubiquitous than that.

It’s an all encompassing thread through each area of our lives and our businesses.

I’m not saying I like it, or I want it to be that way anymore than you do.

I’m just saying that if we want to have a chance to compete in the future, we probably need to start thinking about it all differently.

Lest we get passed on by.

David Avrin: Visibility Marketing – Episode 154 of The Action Catalyst Podcast

visibility marketing

 

David Avrin, The Visibility Coach, is one of the most in-demand Business Marketing/Branding Keynote Speakers in the world today. With a surprisingly irreverent and entertaining style, David delivers a profoundly insightful and hard-hitting message to business audience across North America and around the world.

 

Show Highlights:

  • The new reality in the marketplace is that everybody’s good. @DavidAvrin
  • You have to make a compelling case that you’re a better choice than the other good choices. @DavidAvrin
  • Most of our marketing connection really has to be about making that compelling case about what makes us different. @DavidArvin
  • Four most dangerous words in business – All Things Being Equal. @DavidAvrin
  • True does not equal compelling and accurate does not equal persuasive. @DavidAvrin
  • To what question is your business the answer? @DavidAvrin
  • What makes you the best choice in a sea of good choices doesn’t have to be monumental but it has to be memorable. @DavidAvrin
  • For most of us, our biggest challenge is not our competitors it’s anonymity. @DavidAvrin
  • If they don’t know who you are they can’t buy what your selling. @DavidAvrin
  • There are lots of way to do it right but only one way to do it wrong and that’s complacency. @DavidAvrin
  • If you want people to be interested, you have to be interesting. @DavidAvrin
  • Find your uniqueness and exploit it in the service of others – Larry Winget
  •  Quality is no longer a differentiator, it is simply the price of admission. @rory_vaden
  • There is no such thing as copy that is too long, only copy that is too boring. – Randy Gage

Go to Visibilityinternational.com for more on David and his book Visibility Marketing.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting™ every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Scott Stratten: Un-Selling – Episode 140 of The Action Catalyst Podcast

Scott Stratten – Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.

His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.”

Show Highlights:

  • Stop marketing to people the way you hate to be marketed to. @unmarketing
  • It doesn’t make sense to push people to think we all need to be marketing the same way. @unmarketing
  • The same marketing strategy doesn’t work for everyone. Find yours and do it well. @unmarketing
  • Nothing works for everybody and everything doesn’t work for nobody. @unmarketing
  • The bigger the trust gap when making the sale, the more you are going to have to work to bridge the gap. @unmarketing
  • Marketing is driving awareness of a product or a service that leads to sales. @unmarketing
  • Marketing is always happening. It’s everything you do, say, and appear on. It’s everything. @unmarketing
  • You can’t just market well without performing well. @unmarketing
  • The reason the youth have gone to snapchat is because marketers aren’t there. @unmarketing
  • Facebook has become the homepage of our computers. Over 1 billion people are logging in a day. @unmarketing
  • In sales, you can tell when someone cares about you and when someone is using you. @Rory_Vaden
  • It’s hard to be nervous when your hearts on service. You never lose by being service minded. @Rory_Vaden
  • It’s easier to be positive when you surround yourself with positive people. @Rory_Vaden

To learn more about Scott’s books, podcast, or blog, visit unmarketing.com.

The Action Catalyst show is a weekly podcast that Rory Vaden of Southwestern Consulting™ hosts every Wednesday, which is regularly in the Top 25 of Business News Podcasts and has listeners from all around the world. The show shares “insights and inspiration for movers and shakers in the world of business”™. Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews one very special expert guest and thought leader every week. Subscribe on iTunes and please leave a rating and review!